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PageWhat is an online audit?See online audit in services. Why should I perform an online audit?An online audit checks each part of your online activity against goals set for it. An online audit provides specific and actionable recommendations to help you achieve communications goals. Who should perform an online audit?A person with understanding of your communications objectives and the technologies used online. An online audit combines message and medium. The objective of the audit is to make sure your message travels through the online medium with the greatest impact and persuasiveness. Sometimes a team is best in conducting an online audit because tasks can be divided. However, one person should lead the team. This person should understand clearly your organization's online business and communications objectives. Where should I perform an online audit?An online audit should cover major commercial services (America OnLine and CompuServe), Internet newsgroups and the Web. It should cover your industry, competitors, influentials (including media) friends and critics. When should I perform an online audit?See online audit in services. How should I perform an online audit?Perform an online audit systematically. Focus first on content and then on technologies and presentation that communicate content persuasively. See the Online Audit Form |