What is it?
When should I use it?
|An online audit evaluates likely
acceptance of online sites/services among targeted users. Services include:
|There are at least two times when you
should use an online audit.
The first is BEFORE you build a Web page (or other online service) and the second is AFTER you have built your Web page (or other online service) and you want to check its effectiveness.
There are tens of millions of Web pages. All compete for attention and some communicate against your messages. An online audit lets you find out what the environment is before you spend time and money.
If you have (or want to have) a Web page or other online communication, an online audit checks each part of your online activity against goals set for it. An online audit provides specific and actionable recommendations to help you achieve communications goals. See sample questions for an online audit.
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