Web Page Analysis:
Why use a web site and not another form of
communication? Is information at this site more easily disseminated in another way?
Web sites are universal. Is information at this
site too localized? Have you evaluated site information for foreign languages and
enemies, competitors, prospects, customers.
Perception of organization
Opinions and intensity levels about the organization
Self-interest regarding the organization
Your estimate about the audience's accuracy of
perception about the organization
Your estimate about the organization's accuracy of
perception about its audience.
After purchase service
plan formal or informal?
Does the site follow the plan, or did it deviate
If the site deviated from the plan, are changes
Summarize in one sentence the business objective
of this organization.
Summarize in one sentence the communications
objective of the site.
Is the home page introduction appropriate to the
business objective and audience?
What are the META TAG terms and descriptors, and
are they appropriate for business objective and target audience.
Is site content overall and in particular
appropriate to what the site sets out to achieve? What is missing? What is good? What can
Are graphics appropriate to the site's business
Site Map: Is there a site map and does it
accurately reflect the site and its links?
Is there an index and table of contents on the
Is the site and its information dated for
Is content below home page linked appropriately to
it? Are there broken links?
Are there links back to home from each sub-page?
Are there appropriate links to complementary information sections in each sub-page?
content updated regularly?
Is this a push or pull site?
Is this a database or text site? If database, are
search options easily identified and instructions easy to follow?
Is text chunked for easy understanding? Has it been
tested against the target audience?
Is text well-written, clear and persuasive?
colors and backgrounds suitable for text overlay? Is text difficult to read?
Are graphics and text anachronistic based on the site
Are graphics easily downloadable, clear and
Are link colors easily discernible?
Are buttons placed in easily visible and reachable
site listed with common search engines?
Where does the site come up when key terms are
requested on common search engines?
Is the site URL/Domain name appropriate to the site's
Is home page easily understood and indexed for
To what is the site hyperlinked, and are they
What sites link to this site, and are they
home page download easily at telecom speeds the target audience(s) uses?
Have you timed the average download?
Do you have a text-only option, if appropriate?
Is the site compatible with major web page browsers?
Have you tried to access the site through common
ISP's -- Compuserve and AOL? What is the download speed? How accurate are colors? How well
do animations work?