The Successful Media
|Practice and Prepare||The guidelines to giving good interviews are simple. Applying them during interviews is hard.|
Stay alert and in control.
Distill your message.
Keep a clear agenda. Know what you wish to accomplish and what you want to say.
|The Good Interview||A good interview provides positive information. The reporter wants a knowledgeable and interesting spokesperson. The spokesperson wants to be interesting, while delivering his or her message.|
|Anticipate||Anticipate questions and prepare answers. Learn about the medium, reporter and audience well before the interview.|
|Stay calm||Stay calm and collected even when the reporter asks a difficult or unfair question. Don't be arrogant or pick a fight, because you will lose.|
|The Formal Interview||General Interview Guidelines||Interview Failures||Interview Tactics||Post-Interview Evaluation||Difficult Interview Questions|