| Failure to take
control. |
The
spokesperson is there to disseminate information, not just answer questions |
| Failure to
anticipate questions.
|
There should be few
or no surprises in an interview |
|
Failure to deliver
key messages.
|
Know the key message
before the interview and practice getting it in. |
| Failure to stick to
facts.
|
Speculating
or answering hypothetical questions can get you into trouble. Confine answers to what is
known. |
| Failure to stay
calm. |
When
you stay cool, you show a willingness to cooperate with reporters and convey an impression
of candor. |
Home 