|
Failure to take
control |
The
spokesperson is there to disseminate information, not just answer questions |
|
Failure to anticipate questions
|
There should be few
or no surprises in an interview |
|
Failure to deliver
key messages |
Know the key message
before the interview and practice getting it in. |
|
Failure to stick to
facts |
Speculating
or answering hypothetical questions can get you into trouble. Confine answers to what is
known. |
|
Failure to stay
calm |
When
you stay cool, you show a willingness to cooperate with reporters and convey an impression
of candor. |
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