Selected Book, Articles, Studies and Presentations

Six journalistic background documents of 15-20 pages to help position major corporations  
Columns Wrote more than seven columns for a major national business news weekly on behalf of a professional services firm (2008)
Blog Quoted in The New York Times, June 22, 2003 on use of corporate Web logs.  Subsequently, interviewed on BBC-TV
Blog Author of blog on with thoughts on the PR industry entered 5 days a week
Online Public Relations: A Handbook for Practitioners Book, Quorum Publishers, 2001
Five-article editorial package including statistical study on CEOs for Spencer Stuart Chief Executive Magazine, 2001
Preventing Valuation Disconnects in a Post-Bubble Era Strategic Investor Relations, Spring 2003
121 white papers and essays on communications and public relations topics
50 Case studies with Qs&As

Five white papers on network security for leading computer security firm  
Online Public Relations 14-week course developed and taught for Seton Hall University (1998)
Strategic Corporate Communications 15-week course developed and taught for Seton Hall University (1997)
Integrated Corporate Communications: The Cost-Effective Use of Message and Medium Book, Quorum Publishers, 1995
Contributing columnist Public Relations Tactics, the monthly publication of the Public Relations Society of America. (1995-1996)
Creative Ideas from a Box Public Relations Journal: June, 1994
Shrink-wrapped Presentations from Your Desktop Public Relations Journal, vol. 50, no. 4, April, 1994
Public Relations and Tales of New Technology The Essential Guide to Technology, vol. 1, no. 1, Spring, 1994
Audio-Visual Grammar O'Dwyer's PR Services Report, vol. 6, no. 4, April, 1992.  Essay turned into news story.
Corporate Public Relations - Pros and Cons. Lecture, NYU Stern School of Business, 1998.  Also lectured at NYU Stern School of Business in 1990, 1991, 1992 and 1995.
"How Am I doin'?" Assessing an Executive Corporate Communications Position Public Relations Quarterly, Vol. 6, no. 3, Fall, 1991
Controlled Electronic Communications Chapter 28 of Lesly's Handbook of Public Relations and Communications, 4th Edition, 1991.
Budgeting With Electronic Spreadsheets. Part II -- New Technology in Public Relations Management, New Technology and Public Relations: On to the Future, 1991.
Using Computers to Increase Productivity Public Relations Journal, 1989
Measuring for Success: A Question of How Budgeting Course for the PRSA National Convention, 1989
Issues and Trends Published studies on Top 50 PR agencies in 1989, 1990 and 1991
Full-Service PR Not Good for All Agencies Article ghosted for president of Chester Burger Company from Issues and Trends studies, O'Dwyer's PR Services Report, 1989.
A Zero-based Approach to Public Relations Management Communications Quarterly, 1988.
Is there a Microprocessor in Your Future? Public Relations Journal, 1982.
The Audio-Visual Budget Trap Public Relations Journal, 1981
Investor Relations: Is Anyone Listening? Public Relations Journal, 1979
Making Technology Work: A Report from the Battlefield The World of Work: Careers and the Future. A book published by the World Future Society. The U.S. Department of Energy reprinted this article for 500 of its executive managers.
Productivity and Corporate Communications Study, 1992
The Mystery of Quality in Corporate Communications Essay, 1992
The Fine Art of Focus Essay, 1992
10 Steps to Wrecking a Client-Agency Relationship Essay, 1992
Is Your Public Relations Agency Worth Its Cost? Essay, 1992
Something Old and New: A Method of Designing Quality into Corporate Communications Study, 1992
Agency Without Walls Study, 1990
A Corporate Communications Integrated Planning Model Study, 1990
A Perfect Media Tracking System Study, 1989