Perception and Persuasion in Communications	An outline from a lecture that detailed the theory of perception and persuasion and the role of the media in communications.
Do You Know What They Are Saying About You?	A white paper on the challenges of online newsgroup and Web-page bulletin board monitoring. Authors: James L. Horton and Shade Vaughn
Quick Tips for Building Online Newsrooms	13 tips for building an online newsroom that the media will use and appreciate.
Working with Recalcitrant Clients	An essay on a maddening client service challenge that every PR practitioner faces throughout a career. This is the client who disappears, never answers phone calls, won't talk to you, doesn't seem interested.
Publicity Metrics Reconsidered (revised)	A white paper that examines the state of publicity metrics and proposes a different approach to measuring the value of publicity.
Announcing a CEO from the Outside	An essay on the challenges of announcing a CEO recruited into a company.
Trial by IPO	A discussion of communications challenges while a company undergoes an initial public offering.
Controlling Technology Hype	A call to PR practitioners working in new technologies to present breakthroughs accurately.
PR Process Today	A retrospective look at changes in PR service delivery from 1989 to the present.
PR's Double Vision	A discussion of two assumptions that underlie PR and how they will affect the future of the PR business.
The Ethics Question	A discussion of ethical and moral questions facing communicators and what they can do.
The Secret of Service Marketing	A discussion of the reasons why service marketing fails so often and what practitioners can do to make it succeed.
Learning Online Crafts	A discussion of why PR practitioners need to learn online skills.
Tough Publicity	Two ways to find a story about a product, service or idea when there isn't a clear approach.
Digitally Conscious	Speech before conference discussing how to use online in university PR courses.
Nightmare PR	A discussion of how to defend unpopular individuals, organizations or issues.
PR and Blogging	PR and Blogging. How to think about this web publishing phenomenon as a PR tool.
What does it cost? Valuing PR Services	Why there will never be a way to define absolute value for PR services.
The Internet Revolution	The Internet revolution has come and come but is still here. It's just not what we thought it was going to be.
Viral PR?	A discussion of the potential uses of viral marketing techniques in public relations
Hiring Young Talent for Corporate Communications	A discussion of the challenges facing young PR practitioners who want to work in agency corporate communications.
Keeping in Touch	A discussion of the ways that PR practitioners can stay up to date with the flow of daily news.
PR and the Updated Web Site	Tips on web site updating. Why it's important for public relations.
Online Reference Sources	Tips on finding information online when search engines don't help much.
Truth, Facts and Perceptions	A discussion of the mystery behind what PR practitioners do.
Online Public Relations	A PowerPoint presentation discussing online public relations.
PR in a Closed- Open World	The paradoxical effect of too much information on the practice of PR
Parrying Torts	Thoughts on defending companies that are litigation prone
The More Things Change...	A discussion of recurring themes and how they affect PR
Mudslinging	A discussion of invective and vituperation and its role in PR
Marketing and Blogs: What Works	A discussion of successful and unsuccessful uses of blogging for marketing with references.
Three Roles of PR	A discussion of three distinct roles of PR in relation to audiences.
Publicity Stunts. What Are They? Why Use Them?	A discussion of publicity stunts and their role in communication.
Publicist Vs. Counselor	Thoughts on the distinction between publicist and counselor in PR
The Limits of PR	A discussion of what is permissible and what is advisable in Public Relations.
The Corporate Communications Job	Observations on the corporate communications job and its difficulties.
The Control Conundrum	Observations on communications control.
Persuasion Principles	*Observations on Aristotle's work, On Rhetoric,* and the lack of communications training among businesspeople.**
When Good Deeds Go Bad	Observations on the effects of changing knowledge and culture on organizations.
Uncontrollable Crisis	Observations on devastating uncontrollable crisis and a company's communications tasks.
Cynical Society	An essay on cynicism and its impact on the PR practitioner.
Media Relations: The Basics	A discussion for laypersons that explains media relations.
Network-centric Relationships	A discussion of changes coming to PR from ubiquitous networks, using grocery retailing as the example.
Paralysis	A discussion of conditions in which relationships cannot be built and how to attack the problem.
Reputation Systems	A discussion of computer-scored reputation systems in use on the internet and why they are limited for PR use.
Trust, Reason and Relations	A discussion of the role of trust in human affairs and in communications.
Old Made New	An example of classical rhetoric used in a modern speech to encourage readers to revisit their rhetorical studies
PR in a Dying Business	Considerations for PR practitioners in businesses that are being made obsolete
Public Relations and the Profit Motive	An examination of the principles of PR compared to the profit motive.
CEO Visibility in a Post-Bubble World	An examination of CEO visibility in light of corporate scandals that have diminished the office.
A Good Speech: Writing for CEOs	Reflections on speechwriting for CEOs.
Marketers v. Counselors	Discussion of a fundamental misunderstanding between marketers and PR practitioners.
Web-Centric Communications Structure	A discussion of the structural changes to communications departments in organizations where the web has become the primary communications vehicle.
Media Indifference	A discussion of changing media consumption and what PR practitioners need to do to understand how to approach individuals effectively.
The Future of Media Relations	A look forward to how media relations will change over the next five to10 years.
Staying on Message	A discussion and analysis of what PR actually does and what its leadership would like it to do. The differences are vast and perhaps, permanent.
Corporate Media Relations Five Questions to Ask	A discussion of the economic value of corporate media relations from the CEO's perspective.
Lying and Transparency	A discussion of the engrained habit of lying among humans and PR's idea of transparency.
Logic and Illogic Chaos and Control	A discussion of an obvious point about PR that is in danger of being forgotten. Much of what practitioners confront is outside of business control.
The Internet and Relationship	A discussion of the nature of relationship and the impacts that the internet has had on communications.
Project Management Software and PR	A look into Project Management Software and its applicability to PR
Data PR	A look at Web 2.0 applications and how they can be used in PR.
Engagement	A discussion of the of Web 2.0 issue of engagement and how PR fits into it.
Trapped	A discussion of exposés and how to handle them
IPv6	Thoughts on the next generation of the internet and what it means to PR.
Internet Mobs	A discussion of mob action on the internet
YouTube PR	An analysis of recent use of YouTube by three presidential campaigns.
Twitter	A brief discussion of this technology.
Working with Convergence Journalists	A discussion of how to work with journalists who use multimedia.
Online Reference Library	A discussion of the need for and use of an online reference library in PR.
What is PR Today?	An analysis of PRSA's 1982 statement about PR and its relevance.
A Look At Corporate Blogs - 2007	An analysis of a 15 corporate blogs and blog sites.
Charisma and PR Risks	A look at the PR risks associated with charismatic persons
The Web and the Corporation - A Survey	A survey of 99 randomly picked web sites from the S&P 500 list of companies to examine their use of leading-edge media and expanded information.
A Walk In The Cloud	A discussion of how emerging high-speed, broadband computing on the internet is changing how communicators work.