Preparing Spokesperson(s)
Successful stories that meet client business and communications objectives come from preparation.
Steps	Check if used	Time (est.)	Hourly Rate	Estimate	Person Assigned
Preparing a spokesperson
…Determine if interview meets client business objective
…Determine if interview meets communications objective
…Recommendation to client on doing interview.
...Research reporter background
...Collect reporter's recent articles
…Write message line for interview
……Client approval of message line
……Write bullet-point facts supporting message.
…Prepare likely interview questions and suggested answers
……Client approval of suggested answers.
…Rehearse spokesperson with Q&A and recent articles
Monitor interview/ take notes.
Summarize notes to client with recommendations
Follow-up reporter and track story development
Collect results (See Results)
Subtotal
Contingency (15%)
Total
Out of Pocket Expenses
Telephone/fax
Reproduction
Travel.
Wire Service
Network charge
Research service
Other (name)
SUBTOTAL
Contingency (15%)
TOTAL
GRAND TOTAL TIME AND OOP
Client initials._________	Initials of person assigned_________