| Results (Media) | ||||||
| Clients need to know their messages are reaching target audiences. They have a right to know who saw their messages, when, where and how. It is fundamental client service to give them understandable results, and it is good marketing. | ||||||
| Steps | Check if used | Time (est.) | Hourly Rate | Estimate | Person Assigned | |
| Collect (results) clips, transcripts, AV, e-mail, etc. | ||||||
| Give client interim reports on results. | ||||||
| Compare results to media list | ||||||
| …If result comes from media list, count it. | ||||||
| …If result DOES NOT come from media list, establish a contact with agency or DO NOT count it. | ||||||
| List results by source, date and target audiences | ||||||
| Total results by target audience | ||||||
| …Give percentage of results compared to total audience in media list | ||||||
| …Graph results | ||||||
| Format results for presentation | ||||||
| Write client report. | ||||||
| …State client business objective | ||||||
| …State communications objective | ||||||
| …State how well results achieve objectives | ||||||
| …Provide recommendations for action | ||||||
| Send report to client | ||||||
| Discuss report with client | ||||||
| Reprint appropriate results for client | ||||||
| Distribute reprints for client. | ||||||
| Save copies of results and report to PT marketing file | ||||||
| Subtotal | ||||||
| Contingency (15%) | ||||||
| Total | ||||||
| Out of Pocket Expenses | ||||||
| Telephone/fax | ||||||
| Reproduction | ||||||
| Other (Name) | ||||||
| Other (Name) | ||||||
| SUBTOTAL | ||||||
| Contingency (15%) | ||||||
| TOTAL | ||||||
| GRAND TOTAL TIME AND OOP | ||||||
| Client initials._________ | Initials of person assigned_________ |