Results (Media)            
             
Clients need to know their messages are reaching target audiences. They have a right to know who saw their messages, when, where and how. It is fundamental client service to give them understandable results, and it is good marketing.            
Steps Check if used Time (est.) Hourly Rate Estimate Person Assigned  
Collect (results) clips, transcripts, AV, e-mail, etc.            
Give client interim reports on results.            
Compare results to media list            
…If result comes from media list, count it.            
…If result DOES NOT come from media list, establish a contact with agency or DO NOT count it.            
List results by source, date and target audiences            
Total results by target audience            
…Give percentage of results compared to total audience in media list            
…Graph results            
Format results for presentation            
Write client report.            
…State client business objective            
…State communications objective            
…State how well results achieve objectives            
…Provide recommendations for action            
Send report to client            
Discuss report with client            
Reprint appropriate results for client            
Distribute reprints for client.            
Save copies of results and report to PT marketing file            
Subtotal            
Contingency (15%)            
Total            
             
Out of Pocket Expenses            
Telephone/fax            
Reproduction            
Other (Name)            
Other (Name)            
SUBTOTAL            
Contingency (15%)            
TOTAL            
GRAND TOTAL TIME AND OOP            
Client initials._________ Initials of person assigned_________