1. Publish executive speeches. Use audio and video clips when appropriate

2. Provide a public service, such as calendars of industry events

3. Make logos available for download

4. Link photos to relevant copy

5. Create links from public sites

6. Set up password-protected embargo areas for publications with long lead times.

7. Archive press releases and announcements in an easy-to-search database

8. Consider publishing a privacy principle, especially with pass-protected sites where users must provide personal information

9. Use push technology to send specific news to users

10. Consider linking to the online news bureaus of overseas divisions

11. If your company is experiencing an adverse event, post updates on the site.