What is it?
|Web site launch planning prepares for
opening (or re-opening) a Web site so that the news of the opening gains the widest
possible on-line and traditional media exposure that reaches target audiences.
It is similar to product or event launch planning.
It uses some of the same media sources in addition to online media and new sources, such as search engine listings.
It is done according to a timetable and with persuasive information, such as press releases and kits, screen shots of the Web page, giveaways, promotions and spokesperson tours.
When do I use it?
Use Web site launch planning whenever you need a coordinated media effort to reach a target audience. This is most of the time.
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