What is online research?
See online research in services
Why use online research?
There are several reasons: To keep an eye on your industry, customers, competitors, friends, influentials and foes; to solicit information from customers and prospects that help you define what your business should be doing and to tap the enormous information base that resides online to find new ideas to help your business survive and succeed.
Who should do online research?
Public relations professionals and professional researchers.
Where should you do online research?
Online research has no barriers. There are large numbers of commercial online databases as well as the Internet and the Web that tap major information sources world-wide.
When should you do online research?
See online research in services.
How should you do online research?
With the same care that you perform any secondary or primary research. You need to consider sources, data accuracy and interpretation.
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