What
are on-line events? What
are on-line events?See on-line events in services.
Why
do on-line events?On-line events are an accepted tool in several industries where the ability to interact with individuals by the thousands is well understood. Commercial on-line forums, such as AOL are skilled at arranging forums for celebrities to talk to fans, for authors to converse with readers and physicians to give advice. Many on-line events are similar to talk radio or television, except they are held in an on-line medium.
Who
should do on-line events?Public relations professionals and event specialists.
Where
should you do on-line events?Choose a site with high traffic including such commercial services as AOL.
When
should you do on-line events?Use them as a complement or substitute to live, on-site events to extend your reach.
How
should you do on-line events?On-line events require both technical knowledge and traditional public relations/publicity skills. If you are not familiar with how to set up an on-line event, seek technical help. Commercial on-line services have producers who set up and schedule events, and they are a source of information for their services.
