| XYZ PR, INC. | COPY FOR APPROVAL |
Client: Job: |
|
| Dates and Deadlines: | Date Created: | Date Revised: | |
| Date Approval needed: | |||
| Agency Signoff: | Spell/grammar check: | Fact check: | |
| Quality check: | |||
| Client Signoff: | Client Name:______ (Initials) | Client Name:_____ | |
| Client Name:______ | |||
| Business Objective: | (Type sentence here) | ||
| Communications Objective: | (Type sentence here) | ||
| Feedback device: | (Describe here) | ||
| Success measure: | (Define here) | ||
ALWAYS outline your copy first using the business and communications objectives as key elements.