Online
Public Relations

 

On-Line Audit
Gear-up

 Client:

Job:
 Date Created: Date Revised: Date Approval Needed:
Business Objective:  
On-line Communications Objective:  

An on-line audit compares an organization's business, marketplace, customers, friends and enemies, competitors, influentials, media, vision, mission, values, goals, plans, and key interests against what it is saying and doing on-line. To perform a successful on-line audit, we need to understand your organization. To save you time and expense, we define from the beginning what we need to help you.

Item Checklist

Check (if needed)

Date
Requested

Date Obtained

Source
Strategic plan        
Business plan        
Marketing plan        
On-line marketing/use plan        
Annual/quarterly financial reports        
Published/unpublished histories        
Speeches delivered by senior management        
Public statements made by key leaders        
Sales materials        
Employee/internal communications (Ex: employee annual reports, newsletters, bulletin board and electronic mail announcements, videos)        
Interviews with key internal persons        
Consultant reports        
Stock market analyst reports        
Employee opinion surveys        
Employee focus group reports        
Interviews with employees        
Industry association reports        
Professional society reports        
Government reports        
Academic studies        
News media reports/clips        
Vendors/suppliers reports/interviews        
Buyers/beneficiaries of products/ services reports/interviews        
Subject matter experts reports/interviews        
Members of concerned publics reports/interviews        
Field reports        
Complaint files        
Audit reports        
Market research reports        
Other        
Other        
Other        
Other        
Other        
Other        
Other        
Other        

 This checklist has been reviewed and approved by:________________________________

 Date: