Week 9: Corporate Communication and Messages (Click to read notes)
| Discussion | What corporate messages are Corporate communication and the strategic message Defining an explicit strategic message Translating a strategic message to action Strategic message scenarios Credibility and the strategic message Assumption checking and the strategic message |
| Exercise | Discuss how one of your organization's strategic messages is effected in your department. |
| Assignment | Reading:
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| Exercise | Rank the media in your organization according to importance and be prepared to discuss your ranking |
Week 10: Corporate Communication and Media (Click to read notes)
| Discussion | What
media do New media Choosing corporate communications media Choosing media by audience Types of corporate communication media Integrating corporate communication media |
| Exercise | Rank the media in your company according to their importance and discuss your ranking. |
| Assignment | Reading:
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| Exercise | Choose one critical medium in your organization and report on its feedback and measurement elements. |
Week 11: Corporate Communication and Measurement (Click to read notes)
| Discussion | Defining
measurement Feedback Measurement and facts Communication measurement techniques |
| Exercise | Report on the feedback and measurement elements of one critical medium in your organization. |
| Assignment | Reading:
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| Exercise | Develop an input/output diagram for your department that ties communication to the strategic message. |