Week 6: Understanding the Business Environment (Click to read notes)
| Discussion | Observation and
communication Observation and knowledge Change and communication Consensus and communication Perception and communication Primary and secondary capture of environmental data Storage and transmission of environmental observations |
| Exercise | Critique sources that your organization uses to understand its environment. |
| Assignment | Reading:
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| Exercise | Examine your company's strategy and critique it. |
Week 7: Corporate Communication, Strategy and Reputation (Click to read notes)
| Discussion | Strategy and effective
communication Proactive and reactive strategy Strategic messages The strategic message and reputation Communicating the strategic message |
| Exercise | Critique your company's strategy. |
| Assignment | Reading:
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| Exercise | Examine the individuals in your department, discuss cultural differences among them and how those differences affect communication. |
Week 8: Corporate Communication and the Individual(Click to read notes)
| Discussion | Culture
and communication Symbols and individual communication Distance and individual communication Organizational structure and individual communication Ranking individuals by importance Communication and profiling core individuals Corporate communication and individual messages. |
| Exercise | Discuss the cultural differences among individuals in your department and how these differences affect communication. |
| Assignment | Reading:
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| Exercise | Choose one strategic message in your organization and show how it is effected in your department. |