Week 3: Describing External Corporate Communication(Click to read notes)
| Discussion | Definition of corporate
communication Function of corporate communication The role of observation Multiple impacts of communication Organizational rules and communication Noise and communication |
| Exercise | Discuss the inventory of external media in use at your office. |
| Assignment | Reading:
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| Exercise | Prepare an informal inventory of internal communications media in general use and be prepared to describe them. |
Week 4: Describing Internal corporate communication(Click to read notes)
| Discussion | Internal
communication and control Panoptic organizations: theory and practice Multiple meanings of internal communication Verbal and nonverbal communication Business languages Internal communication and organizational design Systems and internal communication |
| Exercise | Students describe and discuss inventory internal communications media. |
| Assignment | Reading:
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| Exercise | Examine one medium in use at your company and be prepared to describe it under the eight guidelines for corporate communication |
Week 5: An Approach to organizational communication(Click to read notes)
| Discussion | Simplicity
and organizational communication Timeliness and organizational communication Openness and organizational communication Definition and organizational communication Flexibility and organizational communication Individuality and organizational communication Meaning and organizational communication Measurement and organizational communication |
| Exercise | Critique a medium in use at your company under the eight guidelines for corporate communication |
| Assignment | Reading:
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| Exercise | Inventory sources that your organization uses to understand its environment and be prepared to discuss them. |