Week 1: Introduction to principles of integrated communication (Click to read notes)
| Discussion | Course Review Introduction to principles of integrated communication |
| Assignment | Read:
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| Exercise | Prepare an informal inventory of communications that you personally use at your office and be prepared to describe them. |
Week 2: Principles of Communication (Click to read notes)
| Discussion | Assumptions
about communication Description of communication Communication in the economic transaction Business languages Informational and effective communication Fragmentation of communication |
| Exercise | Describe personal communications in use at place of work. |
| Assignment | Reading:
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| Exercise | Prepare an informal inventory of media used to communicate with clients or customers at your place of work and be prepared to describe them. |