Planning and Managing Communication for Organizational Goals

Course Objective	You will learn principles of integrated organizational communications and apply them.
Required Text	Horton, James L., Integrating Corporate Communications: The Cost-effective Use of Message and Medium (Westport, CT: Quorum Books, 1995). ISBN 0-89930-895-3
Project	Analyze a department in your company according to principles of integrated communication. Make recommendations for improvement. Provide a timeline and budget to complete the job.
Examples and forms	The following examples and forms were used in the class: Strategy stated and real; Project guidelines; Cultural differences and folkways; Input/Process/Output examples.