Strategy: Stated and Real

Often, what companies say they do is not what they actually do.   Stated strategy is not always real strategy. Here are examples of strategy stated and real.

  1. Health care system:
    2. Stated strategy: Create the healthiest community in New Jersey.
    Real strategy: Help people get better.
  2. Graduate Nurse Department:

    3. Stated and real strategy: Provide students with the best possible education.

  3. Pharmaceutical company:
    4. Stated strategy: To build products with the highest reputation for quality and effectiveness and to strive to attain competitive superiority
    Real strategy: Grow business.
  4. Consultant firm:
    5. Stated strategy: Provide clients with accurate, timely and insightful work products
    Real strategy: Work within billable hours and flexible work arrangements
  5. Pharmaceutical company:
    6. Stated strategy: Patients first and the profits will follow.
    Real Strategy: Be a leader in the industry with cutting edge pharmaceuticals.
  6. Pharmaceutical company:
    7. Stated strategy: Team-oriented pharmaceutical manufacturing
    Real strategy: Increase efficiency and reduce cost.
  7. Medical testing equipment company:
    8. Stated strategy: To be the highest quality, lowest cost provider of infectious disease testing systems in North America.
    Real strategy: Capture and retain the highest gross profit.
  8. Women's basketball team

    9. Stated and real strategy: To be successful in one of the top conferences in the country while providing each athlete with an education.

  9. Insurance company:
    10. Stated strategy: To be the leading generalist carrier selling P&C insurance to custom agents.
    Real strategy: Get a 20 percent penetration and achieve revenue of $3 million to $5 million per agent.
  10. . Cable television company:

    11.   Stated and real strategy: We're taking television into tomorrow.

  11. . Bank:
    12. Stated strategy: Meeting the needs of both face-top-face customers and customers demanding quick technological solutions
    Real strategy: Transition customers slowly to high-tech solutions
  12. . County welfare office:
    13. Stated strategy: To move people from welfare to work.
    Real Strategy: Meet your numbers. Get people off the welfare rolls.
  13. . College career services department:
    14. Stated strategy: Empower students with career choices
    Real strategy: Help students get a job, whether it meets their desires or not.
  14. . Water company:
Stated strategy: To become the premiere water services company in America
Real strategy: Grow the company to five million customers in five years

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