This list helps you rank the processes you perform for your internal/external clients and the importance you should give to each one.
| Some Client Service Processes | |
| 5= high. 1 = low | |
| Process | Your Rank |
| Annual report creation/writing/production | |
| Artwork creation, design and production | |
| Brochure creation/writing/production | |
| Case study/byliner placement | |
| Case study/byliner writing | |
| Client reporting - weekly, monthly, annually | |
| Client/competitor/environment news tracking | |
| Client/Project Gear-up | |
| Collecting and analyzing publicity results | |
| Community relations planning | |
| Contacting community leaders | |
| Contacting financial analysts/brokers | |
| Contacting government representatives | |
| Contacting technical analysts | |
| Counseling on use of communications tools | |
| Counseling on crises | |
| Counseling on communications strategy | |
| Creating/developing charts, diagrams, maps. | |
| Creating/producing employee benefit communications | |
| Creating/producing employee letters. | |
| Creating/producing/implementing surveys | |
| Creating/producting/distributing Public Service Announcements | |
| Crisis handling | |
| Crisis planning | |
| Customer relations planning | |
| Developing a management position statement | |
| Developing creative solutions to client needs | |
| Developing public relations plans | |
| Developing story lines for media | |
| Developing/implementing a basic Web Site | |
| Developing/implementing a hotline | |
| Developing/implementing contests | |
| Developing/implementing on-line media tours | |
| Developing/implementing on-site spokesperson tour | |
| Developing/implementing phone-a-thons | |
| Developing/implementing satellite tours | |
| Developing/implementing toll-free numbers | |
| Developing/running corporate contributions program | |
| Developing/writing white papers/position papers | |
| Developing/writing/placing op-eds. | |
| Distributor relations planning | |
| Internal/external E-mail use | |
| Employee relations planning | |
| Event planning/implementation | |
| Exhibit design and setup | |
| Fact checking | |
| Financial news release writing | |
| Focus group management | |
| Government relations planning | |
| Grammar and spell checking | |
| Idea creation/generation | |
| Internet/Web access and research | |
| Mailings | |
| Making media lists/editorial calendars. | |
| Media follow-up | |
| Media/reporter research | |
| Meeting management | |
| New business plan preparation | |
| New business presentation | |
| New business prospecting | |
| News release distribution | |
| News release writing | |
| News release/press kit production | |
| Newsgroup tracking and discussion | |
| Newsletter creation/production | |
| Performing a communications audit | |
| Pitching story lines to media | |
| Preparing a situation analysis | |
| Preparing for/implementing editorial briefings | |
| Preparing spokesperson(s) to meet media | |
| Press room management | |
| Publicity stunt planning/implementation | |
| Running press events | |
| Secondary research | |
| Setting client expectations | |
| Shareholder relations planning | |
| Slide presentation creation/delivery | |
| Trade show booth implementation | |
| Trade show publicity | |
| Vendor relations planning | |
| Web site content planning. | |
| Weekly/monthly client management | |
| Writing speeches | |
Other |