Researching media lists
Accurate media lists are key to better, faster and less expensive client service
Steps	Check if used	Time (est.)	Hourly Rate	Estimate	Person Assigned
State client business objective
State communications objective
Detail target audiences by business objective
…List end users, customers, influencers
…Get client sign-off on target audiences.
List media reaching target audiences
…Give number/percent of target audience by medium
...Detail reporters by medium reaching target audiences
...Call media to check list accuracy
Revise database list.
Generate list.
Client Review of list
Revise database list.
Client approval
Subtotal
Contingency (15%)
Total
Out of Pocket Expenses
Telephone/fax
Reproduction
Travel.
Wire Service
Network charge
Research service
Other (name)
SUBTOTAL
Contingency (15%)
TOTAL
GRAND TOTAL TIME AND OOP
Client initials._________	Initials of person assigned_________