Client/Project Gear-up, Part II |
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| A successful launch of PR programs/projects also depends on fast response and detailed understanding of clients and needs. | ||||
| Client Name: | Date: |
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| Steps to be taken in first 30 days | Person assigned | Date done | Initials of person assigned | |
| Start | NA | NA | ||
| Contract completion | ||||
| Plan approval | ||||
| …Statement of business objective | ||||
| …Statement of communication objective | ||||
| Information collection | ||||
| White paper outline | ||||
| Targeted media list | ||||
| First story line | ||||
| First media letter | ||||
| First media approach | ||||
| First interview |