Client/Project Gear-up |
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| A successful launch of PR programs/projects depends on the amount and quality of information provided to those who will do the work. | ||||||
| Client Name: | Date: | |||||
| Information | Check if given to agency | Check if not available | Check if not applicable | |||
| Marketing plan and budget | ||||||
| Research studies. Primary/secondary | ||||||
| Articles about company | ||||||
| Product literature | ||||||
| ….Tech bulletins | ||||||
| ….Newsletters | ||||||
| ….A/V presentations | ||||||
| ….Tech manuals | ||||||
| ….Sales training guides | ||||||
| ….Info on Co-op programs | ||||||
| List of company locations | ||||||
| List of regional mgrs and phone nos. | ||||||
| Product names with Registered and Trademark designations | ||||||
| Names/titles of key people | ||||||
| Product/company photography: | ||||||
| Spokesperson bios/photos | ||||||
| Press releases from last year | ||||||
| Speeches from last year | ||||||
| Trade shows you attend and dates | ||||||
| Publications list and relationships | ||||||
| Names of technical resource people | ||||||
| List/description of major competitors | ||||||
| Logo sheets | ||||||
| Association involvement | ||||||
| Internal procedures to follow | ||||||
| Organizational charts | ||||||
| Advertising schedule | ||||||
| Press lists | ||||||
| Editorial Calendars | ||||||
| Web site URL | ||||||
| Competitor(s) Web site URLs | ||||||
| Other (Name) | ||||||
| Other (Name) | ||||||
| Other (Name) | ||||||
| Other (Name) | ||||||
| Initials of client who provided items: | ||||||
| Initials of person who received items: |