1. Week 5: External Public Relations, Part II
    1. Class presentations: Each team gets 10 minutes for presentation and 10 minutes for discussion.
      1. Teams scored on presentation.
      2. Teams scored on paper plan handed in.
      3. Class members scored on participation in discussion.
    2. Scoring: Based on the Online PR External Plan scoring sheet
    3. Assignment for next week: Internal public relations and Intranets. What they are and why companies use them.
      1. Readings:
        1. Chapter 8 and Chapter 10 of Integrating Corporate Communications
        2. Chapters 12 and 13 of Public Relations on the Net
      2. Exercise: Read the latest issue of The Intranet Journal and be prepared to discuss it in class with emphasis on Intranet basics, content and management uses of them.

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