| Online PR External Plan | Write Here |
| Statement of Objective | |
| Target audiences lists - releases and announcements | |
| ….Identified by address, URL | |
| ….Identified by content of newsgroup/Web site | |
| ….Identified by discussions/postings | |
| ….Identified by media | |
| ….Identified by individual | |
| ….Completeness | |
| E-mail release | |
| ….Subject line is appropriate and enticing | |
| ….Release is short | |
| ….Release tells story | |
| ….Release formatted for e-mail. ASCII | |
| ….Release entices reply | |
| ….Referral to information source/Web site | |
| ….Release has signature block | |
| Announcement | |
| ….Subject line is appropriate and enticing | |
| ….Header included and complete | |
| ….Message body | |
| ……..Short | |
| ……..Creative | |
| ……..Gives away something of value | |
| ……..Referral to Web site/more information | |
| ….Signature block | |
| Graphics/Links | |
| ….Gifs or JPEGs | |
| ….Appropriate for story | |
| ….Links incorporated and appropriate | |
| Newsletter | |
| ….Proposal and justification | |
| Library of Information | |
| ….Data specified and justification for it. | |
| Online Chat | |
| ….Proposal and justification | |
| ….Identified site for chat | |
| Promotion | |
| ….Proposal and justification | |
| ….Item(s) identified to give away | |
| Event | |
| ….Proposal and justification | |
| ….Promotion plan for event | |
| Grammar | |
| Spelling | |
| Logic | |
| Persuasiveness |
Last Updated on 1/11/99
By James L. Horton