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Online Public Relations Syllabus
developed and taught for Seton Hall University
by

James L. Horton

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Course Objective: In 14 weeks, learn to use online media for internal and external public relations activities and online tools to implement traditional and online public relations programs.
Reading: This course uses texts and online resources.
Forms Used in This Course: Web Analysis, Promotion Guideline, Announcement Guide, External PR Plan Guideline

Readings

Public Relations on the Net

Shel Holtz
Amacom, 1999
ISBN: 0-8144-7987-1

Publicity on the Internet

Steve O'Keefe
Wiley Computer Publishing, 1997.
ISBN 0-471-16175-6

Integrating Corporate Communications:
The Cost-Effective Use of Message and Medium.

James L. Horton
Quorum Books, 1995.
ISBN 0-89930-895-3

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