Week 10,
If you build it, will they come? (Click to read notes)
| Discussion: | Growth of web sites. Difficulty of getting attention for a web site. Web site publicity techniques. Web site promotion techniques. Using traditional publicity to gain awareness for Web site. Using direct techniques to gain awareness for Web site. Registering Web sites with search engines. |
| Class Exercise: | Present promotion plans for Web site |
| Assignment for next week: | Go to Web Promotion Resource section of www.online-pr.com. Read about site measurement techniques. |
Week 11,
Measuring on-line activity. (Click
to read notes)
| Discussion: | Online
measurement technologies. Hits versus accesses. Analyzing source of usage. High access versus low access pages. Correlation of site to marketing efforts. |
| Assignment for next week: | Read directions to Microsoft FrontPage and be prepared to use it in the classroom. |
| Exercise: | Begin design of a home page in Microsoft FrontPage using detailed plans for site redevelopment prepared before. |
Week 12, Using Microsoft Front Page to Build a Web Site (Click to read notes)
| Discussion: | Introduction
to HTML coding software. Features and functions. How to get started. Backgrounds, colors, designs. Web Bots. |
| Exercise: | Develop a home page. Build architecture for sub-pages |
| Assignments for next week: | Develop headlines and content in each sub-file. |
| Exercise: | Review site development with teacher and other teams. |