Page4

Exercise:	Teams present analysis of Seton Hall web site/intranet according to guideline.
Assignments for next week:
Reading:	Chapter 11 in Integrating Corporate Communication
Exercise:	Analyze one of your company's web sites according to the guideline.

Week 8, Company Web site (Click to read notes)

Discussion: Starting with users.
Statement of purpose.
Guiding Users: You can never make it too easy.
Ease of perception and access in placement of data.
Use of color, motion, video and audio.
Site map, index and search engine.
Web master feedback.
Internal hyperlinking: Getting back to home.
Internal bookmarking: Fast traversing of pages up and down.
Feedback.
Frequently asked questions.
Explanation of "How to use this site."

Exercise: Present analysis of a company web site according to guideline.

Assignments for next week:

Exercise: Building a web site. Using the analysis of the company web site that you have done, present a detailed and diagrammatic plan for redeveloping it.

Week 9, Building a Web site (Click to read notes)

Discussion: Structure and content: The key is the site user
Four reasons for a Marketing Web Site:

enhance brand or product awareness among targeted individuals, whether or not they are customers or clients.

sell product directly to customers or clients.

provide information about your company, products and services in order to build credibility for them.

relay news of interest and importance about your company, products and services to targeted audiences.

Researching potential customer and customer needs

Awareness

Information

Evaluation

Trial

Adoption

Reinforcement

Service

Convenience

Education

Changing behavior: The difficulties thereof
Self-interest and employees: The need to take the employee's point of view.
Common data: Starting with data that applies to all employees, vendors or customers.
Content placement: Putting it where they can find it fast.
Hyperlinking: Tiered explanations.
File sizes and downloading: How fast is 28.8, ISDN, T1? What is everyone using?

Assignments for next Week:

Reading: Go to the Web reference section of www.online-pr.com. Read up on web site promotion.

Class Exercise: Develop a promotion plan for this site that will stimulate its immediate use. Present promotion plan according to guideline.

Discussion:	Starting with users. Statement of purpose. Guiding Users: You can never make it too easy. Ease of perception and access in placement of data. Use of color, motion, video and audio. Site map, index and search engine. Web master feedback. Internal hyperlinking: Getting back to home. Internal bookmarking: Fast traversing of pages up and down. Feedback. Frequently asked questions. Explanation of "How to use this site."
Exercise:	Present analysis of a company web site according to guideline.
Assignments for next week:
Exercise:	Building a web site. Using the analysis of the company web site that you have done, present a detailed and diagrammatic plan for redeveloping it.

Discussion:	Structure and content: The key is the site user Four reasons for a Marketing Web Site: enhance brand or product awareness among targeted individuals, whether or not they are customers or clients. sell product directly to customers or clients. provide information about your company, products and services in order to build credibility for them. relay news of interest and importance about your company, products and services to targeted audiences. Researching potential customer and customer needs Awareness Information Evaluation Trial Adoption Reinforcement Service Convenience Education Changing behavior: The difficulties thereof Self-interest and employees: The need to take the employee's point of view. Common data: Starting with data that applies to all employees, vendors or customers. Content placement: Putting it where they can find it fast. Hyperlinking: Tiered explanations. File sizes and downloading: How fast is 28.8, ISDN, T1? What is everyone using?
Assignments for next Week:
Reading:	Go to the Web reference section of www.online-pr.com. Read up on web site promotion.
Class Exercise:	Develop a promotion plan for this site that will stimulate its immediate use. Present promotion plan according to guideline.