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Discussion:	Corporate Communications messages Online PR tools and techniques
Exercise:	Present the announcement about your organization's main product or service that you prepared according to the announcement guide.
Assignments for next week:
Readings:	Chapters 8 and 9 of Publicity on the Internet Chapters 9, 10 and 11 of Public Relations on the Net
Class Exercise:	Expand an announcement into an online PR plan and present it in class. Use the Online PR Guideline as a guide.

Week 5, External Public Relations, Part II (Click to read notes)

Exercise: Present a full online PR plan for your organization's main product or service using the Online PR Guideline.

Assignments for next week: Internal Public Relations and Intranets. What they are and why companies use them.

Readings: Chapter 8 and Chapter 10 of Integrating Corporate Communications
Chapters 12 and 13 of Public Relations on the Net

Class Exercise: Read the latest issue of The Intranet Journal and be prepared to discuss it in class with emphasis on Intranet basics, content and management uses of Intranets.

Week 6, Internal online public relations (Click to read notes)

Discussion: Intranets. What they are and why companies use them.
TCP/IP internally/externally.
What an Intranet should contain.
Why PR does not control an Intranet.|
What companies do with Intranets.
Extranets: What are they are now are they used.

Class Exercise: Students discuss recent issue of The Intranet Journal with emphasis on Intranet basics, content and management uses of Intranets.

Assignments for next week:

Reading: Chapter 9 from Integrating Corporate Communication
Appendices A, B and C of Public Relations on the Net

Class Exercise: Examine Seton Hall's Web Site from the point of view of an Intranet. Diagram its main components. Be prepared to discuss the Seton Hall Web site in detail according to guidelines.

Exercise:	Present a full online PR plan for your organization's main product or service using the Online PR Guideline.
Assignments for next week:	Internal Public Relations and Intranets. What they are and why companies use them.
Readings:	Chapter 8 and Chapter 10 of Integrating Corporate Communications Chapters 12 and 13 of Public Relations on the Net
Class Exercise:	Read the latest issue of The Intranet Journal and be prepared to discuss it in class with emphasis on Intranet basics, content and management uses of Intranets.

Discussion:	Intranets. What they are and why companies use them. TCP/IP internally/externally. What an Intranet should contain. Why PR does not control an Intranet.\| What companies do with Intranets. Extranets: What are they are now are they used.
Class Exercise:	Students discuss recent issue of The Intranet Journal with emphasis on Intranet basics, content and management uses of Intranets.
Assignments for next week:
Reading:	Chapter 9 from Integrating Corporate Communication Appendices A, B and C of Public Relations on the Net
Class Exercise:	Examine Seton Hall's Web Site from the point of view of an Intranet. Diagram its main components. Be prepared to discuss the Seton Hall Web site in detail according to guidelines.