James L. Horton
Selected Activities

Red_ArrowD122.gif (101 bytes) High-tech Red_ArrowD122.gif (101 bytes) Corp/Financial/Services Red_ArrowD122.gif (101 bytes) Management/Admin

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High-tech Communications

Green_Ball4100.gif (257 bytes) Developed speeches for the head of the largest PC laptop company, publicity materials for new PCs.
Green_Ball4100.gif (257 bytes) Developed five white papers on network security for leading computer security firm
Green_Ball4100.gif (257 bytes) Created a 39-hour course to help traditional PR professionals' transition to on-line CyberPR and 20 templates, reports and skills evaluation tools to increase focus on client business objectives and service quality.
Green_Ball4100.gif (257 bytes) Launched a high-tech consultant tour for the introduction of a new digital network access product and briefed 80 percent of the key U.S. telecommunications consultants.
Green_Ball4100.gif (257 bytes) Developed two annual marketing communications plans for a $50 million telecommunications equipment manufacturer with a communications budget exceeding $1,000,000.
Green_Ball4100.gif (257 bytes) Created CyberPR growth plan focused on training and marketing. Developed materials supporting training and marketing including presentations, direct mail letters and prospect database.
Green_Ball4100.gif (257 bytes) Developed and wrote a press kit explaining the technical operation of an all-electronic magazine publishing experiment involving one of the largest publishing operations in the world.
Green_Ball4100.gif (257 bytes) Developed integrated marketing proposals for and sold four high-tech accounts, each billing in excess of $100,000 a year.
Green_Ball4100.gif (257 bytes) Sparked creation of an expandable applications manual for financial time-series software.
Green_Ball4100.gif (257 bytes) Wrote and co-designed a positioning presentation for a Wall Street technology integration company.
Green_Ball4100.gif (257 bytes) Helped develop positioning for software tools that speed development of C-based software.
Green_Ball4100.gif (257 bytes) Created, wrote and placed the first article in a major PC magazine on personal computer use on Wall Street to highlight a firm's technology leadership.

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Corporate/Financial/Services Communications

Green_Ball4100.gif (257 bytes) Assisted in the introduction of eight new CEOs to major national media.
Green_Ball4100.gif (257 bytes) Conceived and completed a study on 1000 IPO firms over a 10 year period and their stock price histories that resulted in a Sunday New York Times business page article for a law firm client that specialized in private equity.
Green_Ball4100.gif (257 bytes) Created and built an online bulletin board monitoring system and database for the world's largest electronics company that produces bi-weekly verbatim reports and statistical analysis on customer and other opinions about products and services.
Green_Ball4100.gif (257 bytes) Developed and wrote five annual statistical and analytical studies on Fortune 700 CEOs for a magazine targeted to CEOS in support of the third largest international executive recruiting firm.
Green_Ball4100.gif (257 bytes) Created and wrote speeches and position papers for the third largest international executive recruiting firm.
Green_Ball4100.gif (257 bytes) Created and drew a 125-step process flow chart to explain a Financial Accounting Standards Board stock option accounting standard that a Big Six accounting firm used as a primary marketing vehicle for its benefit practice
Green_Ball4100.gif (257 bytes) Developed and written 20 bylined articles for CEOs and senior executives that were published in the leading magazine targeted to CEOs.  Researched and authored more than 40 articles on corporate governance, high-tech, computer forensics and business-to business topics.
Green_Ball4100.gif (257 bytes) Planned and implemented a mass faxing system to 40 reporters to provide daily U.S. Treasury bill, note and bond information and help promote a bond marketing reporting service.
Green_Ball4100.gif (257 bytes) Conducted the first corporate-wide communications survey of a Fortune 100 company with three major business segments and more than 80 separate employee publications that resulted in recommendations for better coordination and training.
Green_Ball4100.gif (257 bytes) Conducted two corporate communications studies of Fortune 1000 firms that sparked solutions for integrated, measurable corporate-wide communications practices.
Green_Ball4100.gif (257 bytes) Developed the first annual earnings release for a $100 million service company that had just gone public.
Green_Ball4100.gif (257 bytes) Examined the communications efforts of the largest U.S. trade association that resulted in recommendations for gaining control of five major communications arms.
Green_Ball4100.gif (257 bytes) Developed a crisis strategy for pharmaceutical company
Green_Ball4100.gif (257 bytes) Sparked a product story in four major publications that reached more than a million key financial influentials.
Green_Ball4100.gif (257 bytes) Produced a half-hour dramatic film on Medicare for a $1 billion insurance firm which was seen by more than 10 million target consumers on commercial television.
Green_Ball4100.gif (257 bytes) Created annual reports, quarterlies and other financial publicity and audiovisual presentations for four corporations.
Green_Ball4100.gif (257 bytes) Audited a $1.2 billion NYSE firm's domestic and international communications programs and developing a company-wide plan for public relations.
Green_Ball4100.gif (257 bytes) Set up more than 150 meetings with brokers and financial analysts for five companies with an average attendance of 20 individuals at each meeting.
Green_Ball4100.gif (257 bytes) Managed a public opinion turnaround for a company with $3 billion of lawsuits against it.
Green_Ball4100.gif (257 bytes) Sparked, produced and implemented local and national publicity campaigns that reached more than 150 million consumers.
Green_Ball4100.gif (257 bytes) Authored and publicized a tax-impact study on middle market companies that reached more than 10.5 million readers.
Green_Ball4100.gif (257 bytes) Developed a worldwide strategic communications plan in three months for a Fortune 500 chemical company with environmental and business challenges.
Green_Ball4100.gif (257 bytes) Facilitated negotiation and coordination between the field and corporate communications arms of one of the largest U.S. telephone companies.
Green_Ball4100.gif (257 bytes) Wrote management courses and leading media and communications management training for more than 300 public relations professionals in telecommunications companies, public relations agencies and corporations.
Green_Ball4100.gif (257 bytes) Media-trained more than 15 CEOs for appearances on network and local TV to promote and defend their companies.

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Management/Administration in Communications

Green_Ball4100.gif (257 bytes) Built nationwide knowledge base to ensure quality client service and growth. The knowledge base carried sales presentations, training courses, skills evaluations, vendors and employee databases, research resources and internal reports. PR professionals accessed the knowledge base directly from their computers.
Green_Ball4100.gif (257 bytes) Tracked budgets for three public relations offices and helped achieve a 12 percent return after corporate overhead.
Green_Ball4100.gif (257 bytes) Sparked two-year plan to speed business growth through enhanced client service, professional training and pro-active marketing. Developed materials supporting plan.
Green_Ball4100.gif (257 bytes) Developed and installed a client reporting relational database that tracked more than 300 client projects and 1,200 reporters nationwide.
Green_Ball4100.gif (257 bytes) Implemented computerized time accounting, general ledger, payables, receivables.
Green_Ball4100.gif (257 bytes) Managed the administration of a corporate communications consulting firm to include moving to a new space, bookkeeping, payroll, phone and computer network leasing and installation, developing and using financial and cash flow projections.
Green_Ball4100.gif (257 bytes) Served as in-house consultant for automation and telecommunications.
Green_Ball4100.gif (257 bytes) Created an integrated communications planning and accounting method to assist corporate communications departments in segmenting audiences, targeting messages and producing measurable communications efforts.
Green_Ball4100.gif (257 bytes) Developed and produced marketing and case study packets using Microsoft PowerPoint and Publisher that resulted in new business wins of more than $1 million in fees.

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