James L. Horton
Selected Activities

High-tech

Corp/Financial/Services

Management/Admin

High-tech Communications

Developed speeches for the head of the largest PC laptop company, publicity materials for new PCs.

Developed five white papers on network security for leading computer security firm

Created a 39-hour course to help traditional PR professionals' transition to on-line CyberPR and 20 templates, reports and skills evaluation tools to increase focus on client business objectives and service quality.

Launched a high-tech consultant tour for the introduction of a new digital network access product and briefed 80 percent of the key U.S. telecommunications consultants.

Developed two annual marketing communications plans for a $50 million telecommunications equipment manufacturer with a communications budget exceeding $1,000,000.

Created CyberPR growth plan focused on training and marketing. Developed materials supporting training and marketing including presentations, direct mail letters and prospect database.

Developed and wrote a press kit explaining the technical operation of an all-electronic magazine publishing experiment involving one of the largest publishing operations in the world.

Developed integrated marketing proposals for and sold four high-tech accounts, each billing in excess of $100,000 a year.

Sparked creation of an expandable applications manual for financial time-series software.

Wrote and co-designed a positioning presentation for a Wall Street technology integration company.

Helped develop positioning for software tools that speed development of C-based software.

Created, wrote and placed the first article in a major PC magazine on personal computer use on Wall Street to highlight a firm's technology leadership.

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Corporate/Financial/Services Communications

Assisted in the introduction of three new CEOs to major national media.

Conceived and completed a study on 1000 IPO firms over a 10 year period and their stock price histories that resulted in a Sunday New York Times business page article for a law firm client that specialized in private equity.

Created and built an online bulletin board monitoring system and database for the world's largest electronics company that produces bi-weekly verbatim reports and statistical analysis on customer and other opinions about products and services.

Developed and wrote five annual statistical and analytical studies on Fortune 700 CEOs for a magazine targeted to CEOS in support of the third largest international executive recruiting firm.

Created and wrote speeches and position papers for the third largest international executive recruiting firm.

Created and drew a 125-step process flow chart to explain a Financial Accounting Standards Board stock option accounting standard that a Big Six accounting firm used as a primary marketing vehicle for its benefit practice

Developed and written 10 bylined articles for CEOs and senior executives that were published in the leading magazine targeted to CEOs.  Researched and authored more than 40 articles on corporate governance, high-tech, computer forensics and business-to business topics.

Planned and implemented a mass faxing system to 40 reporters to provide daily U.S. Treasury bill, note and bond information and help promote a bond marketing reporting service.

Conducted the first corporate-wide communications survey of a Fortune 100 company with three major business segments and more than 80 separate employee publications that resulted in recommendations for better coordination and training.

Conducted two corporate communications studies of Fortune 1000 firms that sparked solutions for integrated, measurable corporate-wide communications practices.

Developed the first annual earnings release for a $100 million service company that had just gone public.

Examined the communications efforts of the largest U.S. trade association that resulted in recommendations for gaining control of five major communications arms.

Developed a crisis strategy for pharmaceutical company

Sparked a product story in four major publications that reached more than a million key financial influentials.

Produced a half-hour dramatic film on Medicare for a $1 billion insurance firm which was seen by more than 10 million target consumers on commercial television.

Created annual reports, quarterlies and other financial publicity and audiovisual presentations for four corporations.

Audited a $1.2 billion NYSE firm's domestic and international communications programs and developing a company-wide plan for public relations.

Set up more than 150 meetings with brokers and financial analysts for five companies with an average attendance of 20 individuals at each meeting.

Managed a public opinion turnaround for a company with $3 billion of lawsuits against it.

Sparked, produced and implemented local and national publicity campaigns that reached more than 150 million consumers.

Authored and publicized a tax-impact study on middle market companies that reached more than 10.5 million readers.

Developed a worldwide strategic communications plan in three months for a Fortune 500 chemical company with environmental and business challenges.

Facilitated negotiation and coordination between the field and corporate communications arms of one of the largest U.S. telephone companies.

Wrote management courses and leading media and communications management training for more than 300 public relations professionals in telecommunications companies, public relations agencies and corporations.

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Management/Administration in Communications

Built nationwide knowledge base to ensure quality client service and growth. The knowledge base carried sales presentations, training courses, skills evaluations, vendors and employee databases, research resources and internal reports. PR professionals accessed the knowledge base directly from their computers.

Tracked budgets for three public relations offices and helped achieve a 12 percent return after corporate overhead.

Sparked two-year plan to speed business growth through enhanced client service, professional training and pro-active marketing. Developed materials supporting plan.

Developed and installed a client reporting relational database that tracked more than 300 client projects and 1,200 reporters nationwide.

Implemented computerized time accounting, general ledger, payables, receivables.

Managed the administration of a corporate communications consulting firm to include moving to a new space, bookkeeping, payroll, phone and computer network leasing and installation, developing and using financial and cash flow projections.

Served as in-house consultant for automation and telecommunications.

Created an integrated communications planning and accounting method to assist corporate communications departments in segmenting audiences, targeting messages and producing measurable communications efforts.