OnlinePRinterviewtactics

Analogies	Analogies are strong, colorful and powerful. "It's like Rubik's cube without colors… "
Examples	Qualify statements through examples whenever possible. "Last year our company donated more than $1 million..."
Statistics	Precise statistics bring your information to life. "We're creating 5,600 new jobs this year… "
Personal experience	Personal experiences are credible and important. "When I joined this corporation, we… "
Expert Opinion	Independent experts provide support for your theses. "HBS professor Michael Porter agrees that..."
Anecdotes	Anecdotes give perspective and add meaning to your message. "One time I discovered a fraud…"
Quotes	Quotes from experts add credence to your comments. "Alan Greenspan also says that..."
TV Tips	Be yourself. Don't look at the camera. Look at the host and be friendly. Use clear language. Avoid jargon. Be aware of body language. Keep your feet flat on the floor. Avoid extraneous movement.